Google Analytics against PostDeploy
Their entry plan, line by line, against the package that also runs your error tracking and analytics.
| Feature | Google Analytics | PostDeploy |
|---|---|---|
| Price | Free (standard properties) | $29 a month after the trial |
| Cookies and visitor identity | First-party cookies and user-level reporting | No analytics cookies or persistent visitor identifier |
| Analytics retention | 2 or 14 months on standard properties | 730 days |
| Setup | Tag, consent tooling, banner | One script tag |
| Uptime, cron and error tracking | Not offered | Included |
- Price
-
- Google Analytics
- Free (standard properties)
- PostDeploy
- $29 a month after the trial
- Cookies and visitor identity
-
- Google Analytics
- First-party cookies and user-level reporting
- PostDeploy
- No analytics cookies or persistent visitor identifier
- Analytics retention
-
- Google Analytics
- 2 or 14 months on standard properties
- PostDeploy
- 730 days
- Setup
-
- Google Analytics
- Tag, consent tooling, banner
- PostDeploy
- One script tag
- Uptime, cron and error tracking
-
- Google Analytics
- Not offered
- PostDeploy
- Included
Pricing, tier by tier
Standard properties cost nothing. You pay in retention instead: user-level data on a standard property is kept for 2 or 14 months, and that cap reaches into explorations and funnel reports. Longer windows need a 360 purchase.
PostDeploy is $29 a month and keeps 730 days of analytics. The 14-day trial needs no card.
Price the whole job. Free analytics says nothing about the API that fell over or the job that failed, so those arrive as two more signups and two more invoices. PostDeploy is $29 a month for 10 projects with 100 uptime monitors, 200 cron jobs, 50,000 error events and 500,000 analytics events.
Consent banners cost you twice
GA4 sets first-party cookies, _ga and _ga_<container-id>, with a two-year default lifetime. Cookies mean a consent banner for an EU audience, and the banner costs twice: an interstitial before your product, and a hole in your numbers where everyone who declined used to be.
PostDeploy sets no cookies, stores no raw IP and keeps no persistent visitor identifier. The visitor hash uses a salt that rotates daily. No banner to design, and no declined-consent hole in the count.
Then there is time to answer. An advertising-shaped report surface puts several clicks between you and how many people came yesterday, from where. Measure puts that on one screen per project, beside its uptime history and error feed.
Move off Google Analytics
Each step happens once. Your agent recreates the checks through MCP, and the 14-day trial covers the move.
- 1 Swap the tag: remove the gtag or Tag Manager snippet and add the PostDeploy analytics script per project.
- 2 Remove the consent banner for analytics if nothing else on the site needs one.
- 3 Map the events you care about to named custom events.
- 4 Point the rest of the project at the same login: uptime checks for the URLs and one curl line per scheduled job.
Questions
How does PostDeploy pricing compare with Google Analytics?
Google Analytics covers analytics only. PostDeploy starts with 14 free days and no credit card, then $29 a month: 500,000 analytics events a month plus uptime, cron and error tracking.
Do I still need a cookie banner with PostDeploy?
Not for analytics. PostDeploy sets no cookies and stores no raw IP or persistent visitor identifier. If other tools on your site set cookies, those still need consent.
Do I need Google Tag Manager or consent tooling?
No. PostDeploy analytics is one script tag per project, with no consent tooling for the count.
Sources
- Google Analytics cookie usage Checked
- Google Analytics data retention Checked
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